The ultimate American product, called action camera, was born of R&D in a garage. The inventor named N. Woodman started with only 10,000 dollars and he sold all of his bead and shell belts out of his van in order to sell the product. Most importantly, the action camera was created to solve a problem – to capture extreme sports like surfing, snowboarding, skateboarding, motorcycling and more.
The action camera big problem and it’s solution
First identified problem was found by inventor on a surf trip to Australia in 2002. Nick asked himself:”how was surfing usually filmed by other people?” From afar -from the shore? Or maybo, from a jetski? Now you can see the problem – even people look differently from 100 feet (30 m) away. At that time, high quality film equipment was quite expensive and out of the reach for most of us. Then the he decided to build an action camera for everyone. Simple solution which would feed every sport enthusiasts.
The action camera idea goes from failure to failure
The Nick’s first failed company to his name was a website called EmpowerAll where he attempted to sell electronics products. It tanked, very fast. Second Nick’s startup managed to raise 3.9 million in funding for Funbug which is a gaming and marketing platform that gave users the chance to win cash prizes. Even there, he failed. He said:”yes, we are having trouble envisioning it too.”
After his failure for the second time he says that it is this fear of failure that drove him to eventually succeed with his third project, action camera. He started to work “Elon Musk like hours” to develop action camera, that means 18-20 hours a day, doing everything from email to driving a truck and to develope new product by hand. Nick had given himself 4 years to develop an action camera and it worked.
Nick was heavily involved in every aspect of his action camera design. Rather to go straight to market, he delayed launch on several occasions. On of them was when his suppliers in China switched to cheaper materials without telling him about the situation.
In 2004, Nick’s action camera closed with 150,000 in revenue. In 2005, his action camera made 350,000 in sales. Since then the profit has grown and it is worth over 2.5 billion dollars. Even more, action camera has successfully transitioned from its early reliance on film to digital recording, which is surely a major factor in its success.
The State of the Action Cam in 2015
Action camera, which in addition to its sleek look, has taken the action sports world by storm with its high quality video. The action camera is smaller and, in a textured, soft-touch plastic, is optimized for the bruises and bumps to fulfill an extreme lifestyle. You can read more about the GeekPro Camera in our review here.
How Far Can GeekPro Action Camera Go
Have you ever wonder how popular can the action camera become? How big is the market? Is it just limited to the action camera sports enthusiast market? Not at all! We honestly think that it can become one of the biggest players in the entertainment history. The reason why is, because technology still improves and the size of the camera shrinks. How far can GeekPro Camera go? Well, just think about what we could do with an action camera which size is as your thumb. Think about all the possible applications. Think about what a dentist or doctor could do with it. You have got it, we don’t really know either! But they could definitely do something. So as the action camera continues its assent to the Mars, we are going to be watching carefully and rooting for its market share to increase.